Apple's IDFA Changes: What Does It Mean for You?

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Definition: abbreviation IDFA is a persistent unique identifier assigned by Apple to individual devices like iPhones and iPads

idfa meaning This new development requires active and explicit consent for access to a device's identifier for advertisers , meaning publishers need permission

meaning of gushing IDFA attribution means 1 to 1 matching and full deterministic granularity on campaign variables: creatives, placements, audiences, and more